MBA with Marketing specialism

Marketing is important to all businesses. In essence, it should be about creating products and services that fulfil people’s requirements and desires, based on thorough research and market testing.

In a global environment moulded by fast change, how these goods and services are transmitted to the market is growing more complex, with pricing, advertising, and the building of an appealing brand becoming increasingly difficult. Leadership and the ability to act and think strategically are necessary to execute these tasks efficiently and effectively.

Career prospects

This MBA with a Marketing specialisation programme at Coventry University will help you acquire the skills and information you need to thrive in the fast-changing world of business and marketing, which should improve your prospects whether you want to be a sole proprietor or part of a multinational corporation.