BA (Hons) Business (Marketing) (CMI)

Key Points


Course information

Accelerate your path to a career in corporate marketing with a CMI-recognized degree. Be interested in acquiring advanced marketing skills and knowledge and develop your understanding of the business world.

This course shows employers that you can support real change and increase the market success of any organisation. Arden’s business marketing BA (Hons) degree is designed to unlock your potential by focusing on skills and knowledge specific to marketing strategy, planning and communication.

The course will develop your understanding of theoretical and practical aspects of a number of important marketing functions, including awareness of the cultural, social, economic, ethical and professional environments in which marketers operate. The course teaches you the importance of digital techniques and social media marketing in today’s competitive marketing environment. Additional course modules cover business areas such as business planning, finance and management theory, which means that you complete your studies with transferable skills and flexible career prospects.

Entry Requirements

A high school diploma or equivalent qualifications in two subjects at GCE A level plus passes at grade C or above in three subjects at GCSE level. If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.0 or above.

If you have questions about your eligibility for the course or are unsure if your existing qualifications meet the entry requirements, use the form on this page to contact the university. They will assess your background and advise on your options and application.

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