What Can You Do with a Master’s in Sports Management?


What's on this page

A master’s in sports management will give you a deeper insight into how the sports industry works – both in the UK and internationally. It will help you pave the way towards a successful international career in sports management.

Overview of a Master’s in Sports Management

Sports undoubtedly captures the excitement and spirit of people from all over the world. A master’s in sports management will give you a deeper insight into the global sports industry and help you develop the knowledge and skills required to step up to leadership positions in this evolving sector.

A Master’s in Sports Management will typically cover:

  • Marketing and digital communications
  • Leadership in global sports
  • Contemporary issues in sport
  • Technology and innovation in global sports
  • Sustainability and social impact in sports operations


Career Opportunities with a Master’s in Sports Management

As a Master’s in Sports Management graduate, you’ll be equipped with the advanced specialist skills and knowledge you need to pursue career opportunities including:

  • Sports Marketing Manager
  • Event Manager
  • Venue Manager
  • Sports Analytics Manager
  • Sports Development Manager


Internships and Practical Experience

While a Master’s in Sports Management will provide you with the essential theoretical foundation you need for a career in sports management, it will also give you the opportunity to gain vital real-world experience through internships and other practical learning opportunities.

Gaining real-world experience will enable you to apply and enhance your learnings and begin your journey towards an exciting career in the sports industry.

Emerging Trends in Sports Management Business

The global sports industry is constantly evolving, so it’s important to stay up-to-date with developments to ensure your skills and knowledge stay relevant.
Here are just some emerging trends in the sports management business:

Technology and innovation – Just like in many other industries, technology is transforming the sports industry, particularly fan experiences, with tools like Artificial Intelligence (AI), mobile apps and social media channels.

Data analytics – Again, as with many other industries, data plays an increasingly important role within the sports industry, from gaining a better understanding of fanbases to gaining deeper insights into player performance.

Networking and Professional Development in Sports Management

A Master’s in Sports Management can also open the door to global networking opportunities within the sports industry – another crucial component in forging a successful career in sports management.

You’ll have access to industry conferences and seminars, where you can not only expand your industry knowledge and skills, but also importantly network with sports management professionals who can link you to exciting career opportunities in sports management.

Sports Management: Career and Industry Outlook

The sports management industry is expected to continue to remain strong, with many sports organisations and leagues investing significant money and effort into building and managing their own fan databases.

Generative AI will likely continue to be weaved into many aspects of the sports industry, including player evaluations, fan engagement and content management.

As the sports management industry continues to thrive, so too do the career opportunities, and a Master’s in Sports Management is the crucial first step towards a rewarding career in the industry.

Search Online Sport Management Programmes from UK Universities. 

University Rankings