Service Design Online Short Course

This online short course will develop your understanding of service design. You will learn the tools and methods for creating better services, applicable to a business or project in any industry.

Topics Covered

• Week One: Service Design 101 – Intro to service design and design thinking methodologies
• Week Two: Deep-dive on design research and how to conduct it
• Week Three: Using customer journey maps, personas and clustering to define a problem.
• Week Four: How to create and visualize great service concepts
• Week Five: Prototyping and testing for service design
• Week Six: Intro to implementing service design through blueprinting and business model design
• Week Seven: Delivering service design through business model design and measuring service design