Service Design Online Short Course

Key Points

Course Information

This online short course will develop your understanding of service design. You will learn the tools and methods for creating better services, applicable to a business or project in any industry.

Topics Covered

  • Week One: Service Design 101 – Intro to service design and design thinking methodologies
  • Week Two: Deep-dive on design research and how to conduct it
  • Week Three: Using customer journey maps, personas and clustering to define a problem.
  • Week Four: How to create and visualize great service concepts
  • Week Five: Prototyping and testing for service design
  • Week Six: Intro to implementing service design through blueprinting and business model design
  • Week Seven: Delivering service design through business model design and measuring service design

Course Information

University Rankings