Level- Short course
Luxury Fashion Marketing Online Short Course
UAL
Course Details
In this online short course, you will develop an understanding of luxury fashion marketing. You will cover topics like brand value, story telling and luxury product and experience. The aim is to drive sales.
Topics Covered
- Luxury foundations
- Brand value and brand Image
- Luxury marketing principals
- Relevance
- Story telling
- Luxury product and experience
- International dimensions
- Digital age
