Introduction to the Fashion Industry Online Short Course

The online short course will give you insight into how the industry operates. You will learn more about design, manufacturing, retailing, marketing and PR, key players and important case studies.

Topics covered

• History of the fashion industry
• How is fashion created, designed and developed?
• Who is the consumer? Changing consumer demand
• The changing world of fashion retailing
• Trend forecasting
• Buying, merchandising, and range planning
• Manufacturing methods and production issues
• The supply chain – sourcing and manufacturing
• Sustainability and ethical production
• Fashion marketing and branding
• Fashion communications – editorial styling, PR, and journalism
• A guide to fashion start ups
• High street and high-end production
• Careers and business opportunities available in the industry
• What you need to survive in the industry