Design Thinking Online Short Course

This online short course is an introduction to using Design Thinking to formulate great ideas, products and businesses. You’ll learn from case studies prior and then practice your new skills with realistic projects.

Topics Covered

• Idea generation and boosting your creativity
• Design thinking tools: innovating the starting point
• Assessing your ideas and application in the real world
• Research methods: understanding your customer
• Building customer personas: investigating behaviours and needs
• Customer journey mapping
• Stakeholders, the gatekeepers and finding individuals to champion your ideas
• Defining your minimal viable product
• Conceptualising your idea
• Prototyping and user-testing
• Developing a business case from your concept
• Exploring ways to capitalise on your idea
• What stakeholders want: from sustainability to beyond
• Providing a user-friendly experience