Communicating Sustainability in Fashion Online Short Course

Course Details

This online short course covers the all-important topic of fashion sustainability. You will deepen your understanding and create more sophisticated sustainability strategies. You will gain hands-on experience by creating a fashion brief.

Topics Covered

• Introduction to global sustainability challenges and fashion sustainability.
• Circular economy and sharing economy
• Business structures and business models
• What sustainability issues are being covered, using what channels?
• Marketing communications: tools and challenges
• Greenwashing and Green hushing
• Sustainability as a point of differentiation
• CSR marketing and how it affects brands in crisis situations.
• Efficiency vs. effectiveness
• Changing consumer demand
• How sustainability is being framed