Communicating Sustainability in Fashion Online Short Course

Key Points

Course Information

This online short course covers the all-important topic of fashion sustainability. You will deepen your understanding and create more sophisticated sustainability strategies. You will gain hands-on experience by creating a fashion brief.

Topics Covered

  • Introduction to global sustainability challenges and fashion sustainability.
  • Circular economy and sharing economy
  • Business structures and business models
  • What sustainability issues are being covered, using what channels?
  • Marketing communications: tools and challenges
  • Greenwashing and Green hushing
  • Sustainability as a point of differentiation
  • CSR marketing and how it affects brands in crisis situations.
  • Efficiency vs. effectiveness
  • Changing consumer demand
  • How sustainability is being framed

Course Information

University Rankings