Level- Short course
Brand Strategy Short Course
UAL
Course Details
Take part in Brand Strategy Short Course and find out how you can grow brand sales and increase customer loyalty. A practical and fun workshop-based course you’ll leave with new approaches and the confidence to make them happen.
Topics Covered
- Strategy and its role in growing brands
- Insight – anticipating what customers value
- Generates propositions and personality – choosing where and how to compete
- Generating positions and personality
- Brand books – engaging the organisation
- The creative brief – great communication starts here
