Brand Strategy Short Course

Key Points

Course Information

Take part in Brand Strategy Short Course and find out how you can grow brand sales and increase customer loyalty. A practical and fun workshop-based course you’ll leave with new approaches and the confidence to make them happen.

Topics Covered

  • Strategy and its role in growing brands
  • Insight – anticipating what customers value
  • Generates propositions and personality – choosing where and how to compete
  • Generating positions and personality
  • Brand books – engaging the organisation
  • The creative brief – great communication starts here

Course Information

University Rankings