Marketing and Digital Communications MA (Online)

Key points

Course overview

On this online Marketing and Digital Communications MA course, you’ll learn not just to react to the changing digital landscape but to use emerging technologies to innovate and lead marketing transformations for international audiences. You’ll immerse yourself in the challenge of bringing modern digital brands to life, building a comprehensive working knowledge of marketing and branding strategy and learning how to recognise and adapt to the demands of client and agency-led perspectives.

Why study this course at Falmouth?

  • Join an established global community of practitioners, gaining crucial cultural perspectives while building your networks
  • Future-proof your practice by learning how to leverage emerging technologies in your strategies and embed sustainability into everything you do
  • Work on collaborative industry-informed assignments, from SMEs in Cornwall to big global brands such as Unilever
  • Graduate as a forward-thinking marketing professional, equipped to embrace industry challenges and ready to step up to new career opportunities

Careers

As a graduate of this Marketing and Digital Communications MA, you could go into roles such as:

  • Marketing officer or manager
  • Account handler or planner
  • Content planner
  • Media planner
  • Consumer or market researcher
  • Data communications manager
  • SEO/SEM manager
  • Social media producer
  • Digital marketing executive

 

Research skills embedded throughout the modules and with the Major Project could allow you to successfully progress into postgraduate research programmes and PhDs in the areas of marketing, branding and digital communications.

Entry requirements

An honours degree or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply.

For more information regarding equivalent international qualifications and Accreditation of Prior Learning (APL) please use the links on this page to contact the university.

English Language Requirements

If your first language is not English, you’ll need to take an English Language test. Falmouth accept:

IELTS – minimum overall score of IELTS 6.5 with at least 6.0 in Reading, Writing, Speaking and Listening

TOEFL iBT (online test) – minimum of 88 overall and at least 21 in all 4 components

LanguageCert (online test) – a High Pass from the ESOL B2 Communicator test in reading, writing, speaking and listening (2 parts)

The university also accept a range of other recognised English language qualifications.

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