MSc Data Analytics and Marketing (CIM)

Key Points


Course information

With Arden’s MSc Data Analytics and Marketing, you may maximise your professional potential. This course combines data analysis and marketing strategy to teach you how to use the potential of data-driven insights in your daily decision-making.

By emphasising the use of statistical analysis to identify marketing possibilities that benefit your organisation, this course will prepare you for a senior digital marketing job. You’ll study strategic marketing, international marketing, and data visualisation, as well as complete an original research project.

All of this is meant to bring out the most in you as a marketer and manager by allowing you to use what you learn in real-world settings. Additionally, the course is certified by the CIM, ensuring that it is focused on the marketing skills that businesses require today.

Entry Requirements

A bachelor’s degree or diploma equivalent to a UK honours degree at a minimum of second class (2.2). If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.5 or above

If you have questions about your eligibility for the course or are unsure if your existing qualifications meet the entry requirements, use the form on this page to contact the university. They will assess your background and advise on your options and application.

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