Store Layout and Visual Merchandising Online Short Course

Course Details

This online course provides important insight into visual merchandising and store design. You will focus on floor plans, customer flow and product presentation methods.

Topics Covered

• The job role of a visual merchandiser
• The psychology behind the customer’s shopping experience
• The importance of link selling
• Product presentation methods
• Customer flow and the importance of store layout
• Creating a strong brand image with visual merchandising in store
• Creating a customer profile
• Creating planograms
• Principles used to create Pop Up Stores
• Display theory
• Visual merchandising trends
• Creating hot spots and promotional spaces
• Building and creating your own retail designs