Level- Short course
SEO Short Course
UAL
Course Details
Uncover the mystery of Search Engine Optimisation (SEO). During this one-day SEO training course you will understand what SEO is, how search engines like Google work, how they read and understand content.
Topics Covered
- The SEO basics
- Google Analytics
- Search Console (Webmaster Tools)
- Writing for the web
- Keyword research
- Competitor research checklist
- An introduction to backlinks
- Backlink building and content marketing
- SEO, social media and PR
- YouTube optimisation
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