MSc Digital Marketing and Data Analytics

Course Details

This dynamic, online degree merges the art of digital marketing with the power of data, preparing you to lead in an increasingly complex digital world. You’ll dive into the latest trends in digital advertising, SEO, social media, and consumer behaviour, while sharpening your ability to leverage data to craft compelling, results-driven campaigns. The programme equips you with the leadership skills to innovate, tackle real-world challenges, and make data-informed decisions that drive measurable business success. With an emphasis on ethical practices and an eye on the societal shifts shaping the digital landscape, you’ll emerge ready to influence, inspire, and shape the future of digital marketing in the Fourth Industrial Revolution.

Entry Requirements

Higher education requirements:
To be eligible for this programme you should hold a second-class honours degree, equivalent to a 2:2 UK degree in a STEM-based subject. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.

English language requirements:
Our programmes are delivered in English. Non-native English speakers must demonstrate a minimum standard of English language proficiency through a valid English language qualification that is no older than two years from the date of issue.