Visual Identity Online Short Course

Course Details

This online short course will look at the core ideas surrounding visual identity. You will explore how visual elements like form, color and imagery tell a brands unique story. You will gain confidence in your work and develop creative ideas.

Topics Covered

• Introduction and historical context
• Elements and principles of visual identity
• The visual identity brief
• Visual research and mood boards
• The design stages behind a visual identity
• Using colour, typography, and other graphic components
• Refining and contextualising
• Brand expression and art direction
• Photography, illustration, and other visual language