Level- Short course
Social Media Marketing Intensive Short Course
UAL
Course Details
This beginners course will teach you how to create a social media strategy to build your business and online marketing campaign. You will learn the tools to build a network and run social media campaigns on various platforms.
Topics Covered
- An overview of popular social media platforms and best practice
- How to build a sustainable follower base on social media platforms
- Creating a consistent voice across platformsContent for Instagram feed, stories, IGTV, Instagram live and reels
- Best practice in social media marketing strategies
- Capturing and analysing metrics to segment and target your market
- Measuring a campaign’s return on investment (ROI)
- Overview of online privacy laws and bestpracticefor privacy including data breaches
- Optimising Google search rankings
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