Luxury Brand Management Online Short Course

In this online short course, you will develop an understanding of luxury brand management, covering a range of topics like brand identity and customer loyalty. You will develop practical skills useful in any role in the luxury industry.

Topics Covered

• The history of brands (overview)
• Names, logos and symbols
• Basic principles of managing a brand
• Trends in customer attitudes and behaviour
• Brand identity and brand positioning
• Corporate culture, values and mission
• Communicating brand values offline and online
• Attracting and retaining customer loyalty
• The new generation of rule breakers
• Case studies