Buying and Merchandising for Lingerie and Swimwear Online Short Course

Course Details

This online course is an introduction to buying for the swimwear and lingerie product categories. You’ll learn the retail management skills necessary to trade these products profitably.

Topics Covered

• How to research and understand your customer.
• How fashion trends influence collections.
• Creating a brand that stands out from the crowd.
• Planning a collection.
• Importance of fit and function.
• Range building.
• Costs and pricing.
• Working with manufacturers.
• The role of the merchandiser in planning and trading.
• How the industry is evolving.
• Industry overview and career advice.