Art Direction Online Short Course

UAL

Level- Short course

Study Mode- Part-time

Duration- 20 Hours

Study Format- Online

Course Details

Learn about the skills and processes required to work as a Professional Art Director. From initial generation of ideas through to the successful delivery of an advertising campaign.

Topics Covered

  • Principles of Visual Communication
  • Art Direction in Editorial and Advertising
  • Working as an Art Director: Principles and Practical Exercise
  • Development of Concept and Mood Boards
  • Producing an Integrated Campaign
  • How Text and Images Work Together
  • How to Form a Creative Team
  • The New Frontiers of Art Direction
  • Photoshoot and video production

Language- English

University

Fees – Request Latest

Start Dates-  Regular Intakes- Please check the university website