Technologies such as artificial intelligence are reshaping the way businesses think about their marketing strategies, as well as how they choose to harness different channels.
The Oxford Digital Marketing: Disruptive Strategy Programme aims to provide you with the skills and confidence to respond to the forces driving disruption in the digital marketing landscape. You’ll investigate how consumer behaviour and media consumption have evolved, and develop strategies for adapting your marketing approach to account for this. Led by faculty from Saïd Business School, University of Oxford, you’ll also learn how to capitalise on the power of social media, and effectively use emerging technology and digital marketing channels in your strategy.
Develop a future-focused perspective on marketing as you learn to leverage data and analytics in your decision-making and create value in the face of disruption.
Is this programme for you?
This Oxford Saïd programme is best suited to marketing managers working in leadership positions at digital agencies and other companies across industries. It’s also ideal for experienced professionals with a sound understanding of marketing principles who want to build on foundational training in digital and social media platforms with a programme centred on future-focused strategy development in an age of disruption. The content is specifically designed for those who want to harness digital innovati
This course is certified by the United Kingdom CPD Certification Service and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 95 hours of learning.
Note: should you wish to claim CPD activity, the onus is upon you. The London School of Economics and Political Science (LSE) and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points
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