MA Digital & Tech Marketing

Course Details

The aim of this programme is to prepare professionals with high competencies and abilities to intervene in the digital marketing management of different types of organisations in the spectrum of digital marketing fields. The main structural feature of the course is its systematic orientation to the job market and the students’ vocational traits, combined with advanced marketing techniques and conceptual skills.

The MA Digital & Tech Marketing is tailored for ambitious individuals who are either students, professionals, entrepreneurs and managers with the ambition of having an established career in the digital & tech marketing industry. Graduates of this course might develop their careers in several different business industries, including: Digital Marketing Manager; Social Media Manager; Content Marketing Manager; SEO Specialist/Manager; Digital Analytics Manager; E-commerce Marketing Manager; Digital Marketing Consultant; Marketing Automation Specialist; Brand Manager/Digital Brand Manager; Inbound Marketing Manager.

 
Course Modules

• Trend Forecasting and Emerging Technologies
• Data Analytics
• Digital Marketing Management
• Marketing Automation and CRM
• Research Methods
• Applied Digital Marketing Project

Entry Requirements

Candidates can apply for a Master’s Degree in Digital & Tech Marketing through the following pathways:

VIA HIGHER EDUCATION
Applicants must have successfully completed a BA Degree – Higher Education (at least 3 years of study) attested by a legally issued certificate. This degree must have been obtained in Design, Marketing or a closely related field.

VIA PROFESSIONAL EXPERIENCE
Applicants must be able to demonstrate they have recent and relevant professional experience in a Design, Marketing or related role. You will need to provide a portfolio showcasing your training and projects undertaken. Please contact our Academic Advisors for more information.

STUDENTS WITH SPECIAL NEEDS are welcome to apply. A meeting will be arranged with the Student Support Office to discuss what support arrangements LSDM can provide.