MSc Sports Marketing & Media

Course Details

Due to the increasing commerciality of the sports industry, the role of marketing and media teams within sports organisations has never been more important to enable multi-million pound businesses to communicate their messages clearly and effectively.

This degree is designed for graduates and industry practitioners with an interest in sport, and those with a particular interest in, or experience of communications and marketing. The programme covers key themes such as sports marketing, sports media management, sports media content creation, global sports leadership and options including customer relationship management, sports sponsorship, and brand management and contemporary issues in sport.

• Sports Media Management
• Global Sports Marketing and Digital Communications
• Sports Media Content Creation
• Global Sports Leadership
• Applied Professional Project
• Branding and Sports Sponsorship
• Customer Relationship Management (CRM) and Analytics in Sport
• Contemporary Issues in Sport

Entry Requirements

Standard entry requirements

• Undergraduate degree – minimum 2:2 (ideally a 2:1) or international equivalent
• Applicants with a 2:2 should have some experience of studying or working in business or sports related areas.
• English language qualifications: Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve an overall IELTS score of 6.5 (minimum of 6.0 in each section) or recognised equivalent.

Flexible entry requirements
Applications that do not meet the standard entry requirements but demonstrate relevant education and/or work and/or life experience in the course subject area are welcomed.

Eligibility will be assessed on the basis of the information provided in the application – in particular the personal statement.