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Due to the increasing commerciality of the sports industry, the role of marketing and media teams within sports organisations has never been more important to enable multi-million pound businesses to communicate their messages clearly and effectively.
This degree is designed for graduates and industry practitioners with an interest in sport, and those with a particular interest in, or experience of communications and marketing. The programme covers key themes such as sports marketing, sports media management, sports media content creation, global sports leadership and options including customer relationship management, sports sponsorship, and brand management and contemporary issues in sport.
Applications that do not meet the standard entry requirements but demonstrate relevant education and/or work and/or life experience in the course subject area are welcomed.
Eligibility will be assessed on the basis of the information provided in the application – in particular the personal statement.
The Global Institute of Sport is an embedded college of the University of East London. All GIS graduates will receive a degree from the University of East London.
September, January
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