MSc Strategic Digital Marketing

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Key Points


Course Information

This MSc Strategic Digital Marketing programme will teach you the fundamental marketing ideas and techniques used today. Given the ever-changing marketing landscape, this course is ideal for career changers and professional marketers seeking to further their professional skill sets.

This course equips you with a complementary understanding of data-driven marketing techniques, user experience (UX), and marketing technology (Martech), as well as critical thinking, brand development, leadership, and digital creativity. Designed to prepare students for a variety of marketing careers across a range of sectors, this master’s in strategic digital marketing teaches students how to develop a structured, strategic marketing plan for any organisation or business using digital tactics and tools – a highly sought after skill in today’s job market.

Additionally, you’ll have the opportunity to analyse current marketing practice through the examination of live customer case studies from real-world examples. The course equips you with the necessary abilities to adapt to future developments in marketing technology and customer experience, enabling you to future-proof your career by adapting your marketing expertise to any setting. What distinguishes this master’s programme in strategic digital marketing is its emphasis on practice-based learning. The course integrates a variety of cutting-edge digital tools and software, which means you’ll develop the ability to evaluate the application of marketing strategies and tactics in context and will graduate with a more nuanced understanding of how to shape high-level marketing activities and successfully manage creative global marketing plans.

Entry Requirements

To be eligible for this Master of Business Administration (Digital Business) course at Arden University, you must normally have:

A UK Honours Degree at a minimum of second class (2.2) or equivalent
AND, two years’ experience at management level.

IELTS 6.5 (no less than 6.0 in any element); or TOEFL iBT 90; or equivalent
Alternatively, evidence you have previously studied in English; a letter to show that the Medium of Instruction was in English can be accepted. Arden also offer an internal English test for applicants who are unable to provide an English Proficiency letter.

If you have questions about your eligibility for the course or are unsure if your existing qualifications meet the entry requirements, use the form on this page to contact the university. They will assess your background and advise on your options and application.

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