Level- Master’s
MSc Football Communications & Digital Marketing
Global Institute of Sport
Get more informationCourse Details
The way football and sports fans consume media has meant the role of content creators and marketers have had to evolve, adapt, and in some instances merge.
It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base. The MSc Football Communications & Digital Marketing degree programme is designed for graduates and industry practitioners with a keen interest in football and sport.
- Global Sports Leadership (core)
- Football Fan Engagement
- Digital Marketing for Football
- Multimedia Football Journalism
- Applied Professional Project
- Global Sports Consulting and Analysis (Option)
- Customer Relationship Management and Analytics in Sport (Option)
Entry Requirements
Standard entry requirements
- Undergraduate degree – minimum 2:2 (ideally a 2:1) or international equivalent
- Applicants with a 2:2 should have some experience of studying or working in business or sports related areas.
- English language qualifications: Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve an overall IELTS score of 6.5 (minimum of 6.0 in each section) or recognised equivalent.
Flexible entry requirements
Applications that do not meet the standard entry requirements but demonstrate relevant education and/or work and/or life experience in the course subject area are welcomed.
Eligibility will be assessed on the basis of the information provided in the application – in particular the personal statement.
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