Marketing and Society

The Open University

Course Information

The Marketing and Society module at The Open University will be based around three key themes: social marketing – how marketing can have a positive influence on health and social behaviour; ethics and marketing – how decision making and marketing activities can be affected by taking an ethical perspective; and responsible business marketing – how organisations might adopt responsible marketing behaviour in the context of corporate social responsibility

You will learn

Knowledge and understanding

– Concepts, theories and debates about the roles and responsibilities of marketing in society
– Application of marketing thinking to health and social behaviour
– An understanding of ethics and marketing
– An understanding of green and environmental marketing, sustainability, fair trade and ethical consumption.
Cognitive skills

– Application and evaluation of the relevance of module concepts to a variety of other contexts
– Ability to synthesise, and critically evaluate arguments and assumptions from a variety of sources and competing perspectives
– Ability to recognise the limitations of knowledge in the area.
Key skills

– Identification and critical analysis of relevant issues involved in responsible social and business marketing
– Effective communication of ideas and arguments to relevant audiences
– Appropriate integration and use of information and/or data in complex contexts
– Management of learning and ability to reflect on development as an independent learner.
Practical and/or professional skills

– Application of responsible marketing to own professional context
– Sensitivity to the problems and challenges in both business and social marketing.

Scholarship Option

This course is eligible for the UK Study Online Scholarship draw

Register today for the 2022 ukstudyonline.com scholarship.

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